I looked online for inspiration and on a day trip decided to ‘drop in’ at one of Dick’s Sporting Goods locations to see what they had. I found an Ogio ‘Ace’ that caught my eye. I wasn’t ready to grab the first thing I saw so I’d continue my hunt for a bag another day.
I did find out that Ogio made the ‘Ace’ exclusively for Dick’s and that the model was last made 3 years ago. Seemed to me they would be ripe to make me a deal on a 3 year old bag so I gave it a try. The golf pro at Dick’s told me that Ogio didn’t permit discounts on their merchandise so I left without a purchase.
Back online, I stumbled upon GolfBags.com and they had a similar bag but with a heftier price tag. But wait, they’re ignoring Ogio’s mandate that they not discount their bags. After a 16% discount, a special additional 15%, no tax = another 8.25% and no shipping – maybe another 8% to 10% less, I couldn’t pass it up.
It arrived Thursday and I couldn’t be happier.
So, a simple 10% to 15% off at Dick’s would have closed the sale. As it turned out, the more expensive bag was actually less costly than the Dick’s Ogio exclusive. So Dick’s hesitance to ‘discount’ a golf bag might have reduced their margin from maybe 15% to 10% but 0% of 0 is still 0.