It’s no secret that I’m championing corporate blogging for Sabre and every so often, I manage to find links to blogging research material.
The past couple of days turned up two nuggets. Doc Searls had a pointer to ‘To Blog or Not to Blog – How Businesses Can Get Closer to Their Markets through Blogging. Hugh MacLeod had one to James Torio’s Masters Thesis called Blogs, A Global Conversation.
These both will see some circulation around Sabre.
