If ProFlowers.com isn’t number one, they’re surely number two. My bride, Mandy purchases quite a bit from them and as recently as mid-December, she was trolling their web site for something for the very hard to buy for relatives. Several bouquets were purchased and were to be delivered on December 22nd.
Sometime after the 25th, we got a call from them saying that the delivery for the New Jersey address was 4 days late – no fault of ProFlowers.com – Mother Nature was the culprit. We did not know the about the late delivery and would not have if they didn’t call but they did and even offered a free order for the inconvenience. That one will be delivered in time for Valentine’s Day.
Then yesterday, Mandy got an email from ProFlowers.com making sure that everything was alright – she’d not ordered anything since the holiday bouquet fiasco and I guess they were concerned that she was going to bail as a customer. The email even included a 20 percent off coupon good for 30 days. Notice that I'm smiling.
I know your thinking ProFlowers.com is only doing this as part of their customer retention policy – maybe, but our buying pattern has not changed in years. Only who we buy from – our brick and mortar florist never gave us that level of service.