I wasn’t able to attend BloggerCon III but sure would have liked to; so, I’m doing the next best thing which is listening to the conference session podcasts via IT Conversations. I’ve hit the mother load.
I started with Rebecca MacKinnon’s session for Newbies and her B-Con Postmortem. It was great – lots of information for those getting started. And, as I listened to the podcast, I got pointers to web sites I didn’t even know existed. For example, Rebecca has started Blog Wiki – a wiki dedicated to blogging and blog resources. Then further into the conversation, she asked if anyone was there to find out about corporate blogging – bulls eye!
There were a couple of questions on corporate blogging and someone named Charlie Wood volunteered an answer. I Googled Charlie Wood corporate blog and the second result pointed to a post that Jeremy Zawdony did at the end of October titled: What would you tell your CEO or founder about blogging. Until now, I had no idea who Charlie Wood is but I am familiar with JZ – btw, I tried posting a comment but Jeremy’s policy requires that I know his first name; maybe he’ll share it with me now. Anyway, I read through the comments and found the one posted by Charlie. An excerpt....
While everyone is focused on the way blogs can put a face on an otherwise faceless company, I think it's clear that the most profound impact of weblog adoption in the enterprise will be in capturing corporate knowledge.
Amazing, and to think I once felt overwhelmed at getting a corporate blog started at Sabre. I’m sure there will be challenges but with all the help that’s available, I should be able to overcome them. Come to think of it, this saga played out similarly to the associate degrees of Kevin Bacon.