The week of September 19 was huge for travelers going to online sites for reservations, viewing mileage programs, and searching for web fares.
The Hilton website saw traffic up 65 percent week over week with 1.5 million unique visitors with 42 percent of it traffic reserving rooms.
Southwest’s traffic was up 63 percent week over week with 65 percent of the visitors at the reservation page and 16 percent going to the hot fares page.
US Airways traffic was up 50 percent with 18 percent of the visitors going to its dividend mileage program.
Overall, not especially good news for the GDS companies and certainly more challenges.
For the full story at Nielson // NetRatings, click here and select the the file titled Travelers Drive “At-Work Traffic”.
