About a week ago, I did a post on Sabre getting Slashdotted. Sabre gave data conditionally to the TSA and when contractual items could not be resolved, the TSA returned the data, unused and unopened.
This set in motion story after story about the sanctity of personal information and how companies in the travel industry handle it.
Then, two days ago, The Customer Respect Group published a survey about the customer online experience with the 100 largest U.S. companies. Congratulations to Robert Scoble, the Microsoft uber blogger – Microsoft was rated #1.
What I found interesting was 93% of the companies have privacy policies – does anyone really read privacy policies? Perhaps we should.
Of that 93%, a whopping 58 percent of them share the data with affiliates, business partners or subsidiaries. Cookies used to gather personal information is found on 93 percent of the Web sites, but only 11 percent of them explain how to disable the feature.
Read the full article here.
